Shinrai Shoten: Bringing Japan’s Finest Flavors to You for Over a Decade
For more than 10 years, you may have seen us at Japanese food fairs in Isetan, Takashimaya, and other renowned venues — inviting you to taste the unique flavors of Japan, one carefully curated product at a time.
Now, with Shinrai Shoten on Facebook, we’re taking that same passion and expertise online, so you can enjoy our selections wherever you are.
Our Journey: From Japan’s Markets to Your Table
Japan is a treasure trove of flavors — from bustling city streets to quiet countryside villages. We’ve walked through Tokyo’s vibrant wholesale markets, strolled the historic food streets of Kyoto and Kanazawa, and ventured into small-town kitchens where recipes have been passed down for generations.
Every product you see in Shinrai Shoten isn’t just stock — it’s the result of personal tasting, supplier relationships, and deep respect for Japanese food culture. Our Sales Director, Pony-san, has spent years building connections with artisans, family-run businesses, and established Japanese brands to bring you authentic, high-quality, and often hard-to-find products.
Our Curation Philosophy
When it comes to Japanese food, we believe in three guiding principles:
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Authenticity – Only products made in Japan with traditional techniques or genuine innovation.
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Quality – Every item must meet our own high standards before it reaches your hands.
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Story – We love products with a history — whether it’s a snack inspired by a 200-year-old recipe or a modern twist from a new wave of Japanese artisans.
Why Our Followers Love Us
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Exclusive Finds – Seasonal treats and regional specialties you won’t find in regular supermarkets.
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Proven Track Record – A decade of trust from customers at Isetan, Takashimaya, and other top retail spaces.
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Live Shopping Experiences – Watch, learn, and shop in real-time during our livestreams.
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Personal Touch – Every recommendation comes with a story from Pony-san himself.
What’s Next for Shinrai Shoten
Our Facebook page will now be the hub for:
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Live-streaming showcases from Singapore, Japan, and Taiwan.
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Behind-the-scenes moments from our sourcing trips.
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Special promotions for our followers.
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Japanese food tips & trivia to deepen your appreciation.
Whether you’re a seasoned Japan traveler or just discovering its flavors, we invite you to join our community and explore together.
💌 The Shinrai Promise
In Japanese, 信頼 (Shinrai) means trust — and that’s the foundation of everything we do. For us, it’s not just about selling products. It’s about sharing a taste of Japan, built on a decade of trust, relationships, and genuine love for good food.
Let’s begin this delicious journey together.